{"id":2582,"date":"2025-04-17T13:47:30","date_gmt":"2025-04-17T04:47:30","guid":{"rendered":"https:\/\/emeao.jp\/ikkatsu-column\/%e3%80%90%e4%bf%9d%e5%ad%98%e7%89%88%e3%80%91%e3%82%a4%e3%83%b3%e3%82%b5%e3%82%a4%e3%83%89%e3%82%bb%e3%83%bc%e3%83%ab%e3%82%b9%e3%81%aekpi%e8%a8%ad%e5%ae%9a%e6%96%b9%e6%b3%95%e3%81%a8%e9%81%8b\/"},"modified":"2025-08-21T14:35:32","modified_gmt":"2025-08-21T05:35:32","slug":"complete_inside_sales_kpi_guide","status":"publish","type":"post","link":"https:\/\/emeao.jp\/ikkatsu-column\/complete_inside_sales_kpi_guide\/","title":{"rendered":"\u3010\u4fdd\u5b58\u7248\u3011\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u306eKPI\u8a2d\u5b9a\u65b9\u6cd5\u3068\u904b\u7528\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u8a73\u3057\u304f\u7d39\u4ecb\uff01"},"content":{"rendered":"<p>\u300c\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u3092\u5c0e\u5165\u3057\u305f\u3082\u306e\u306e\u3001\u306a\u304b\u306a\u304b\u6210\u679c\u304c\u51fa\u306a\u3044\u2026\u300d\u3068\u60a9\u3093\u3067\u3044\u307e\u305b\u3093\u304b\u3002\u9069\u5207\u306aKPI\u3092\u8a2d\u5b9a\u3067\u304d\u3066\u3044\u306a\u3044\u3053\u3068\u304c\u539f\u56e0\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n<p>\u300cKPI\u306f\u306a\u3093\u3068\u306a\u304f\u8a2d\u5b9a\u3057\u305f\u3051\u308c\u3069\u3001\u3053\u308c\u3067\u672c\u5f53\u306b\u826f\u3044\u306e\u304b\u4e0d\u5b89\u2026\u300d\u3068\u3044\u3046\u65b9\u3082\u3044\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u73fe\u72b6\u3092\u6253\u7834\u3059\u308b\u306b\u306f\u3001\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u306eKPI\u8a2d\u5b9a\u65b9\u6cd5\u3092\u6b63\u3057\u304f\u7406\u89e3\u3057\u3001\u9069\u5207\u306b\u904b\u7528\u3057\u3066\u3044\u304f\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<p>\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u3067\u6210\u679c\u3092\u4e0a\u3052\u305f\u3044\u3068\u8003\u3048\u3066\u3044\u308b\u65b9\u306b\u5411\u3051\u3066\u3001<\/p>\n<p>\u2013 \u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u306b\u304a\u3051\u308bKPI\u8a2d\u5b9a\u306e\u76ee\u7684<br \/>\n\u2013 KPI\u8a2d\u5b9a\u306e\u5177\u4f53\u7684\u306a\u624b\u9806<br \/>\n\u2013 \u9069\u5207\u306aKPI\u8a2d\u5b9a\u306e\u305f\u3081\u306e\u30dd\u30a4\u30f3\u30c8<\/p>\n<p>\u4e0a\u8a18\u306b\u3064\u3044\u3066\u3001\u89e3\u8aac\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>KPI\u8a2d\u5b9a\u3084\u904b\u7528\u65b9\u6cd5\u3092\u6539\u5584\u3059\u308b\u3053\u3068\u3067\u3001\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u3092\u6210\u529f\u306b\u5c0e\u304d\u3084\u3059\u304f\u306a\u308b\u3067\u3057\u3087\u3046\u3002\u305c\u3072\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<div class=\"toc\">    <div id=\"toc_container\" class=\"sgb-toc--bullets js-smooth-scroll\" data-dialog-title=\"Table of Contents\">\n      <p class=\"toc_title\">\u76ee\u6b21 <span class=\"toc_toggle js-toc-toggle\" data-open-toggle=\"\u8868\u793a\" data-close-toggle=\"\u975e\u8868\u793a\">\u975e\u8868\u793a<\/span><\/p>\n      <ul class=\"toc_list js-toc-list\">  <li class=\"first\">    <a href=\"#i-0\">\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u306b\u304a\u3051\u308bKPI\u306e\u57fa\u672c<\/a>    <ul class=\"menu_level_1\">      <li class=\"first\">        <a href=\"#i-1\">KPI\u3068\u306f\u4f55\u304b\uff1f\u305d\u306e\u6982\u8981\u3092\u7406\u89e3\u3059\u308b<\/a>      <\/li>      <li class=\"last\">        <a href=\"#i-2\">\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u3067KPI\u304c\u91cd\u8981\u306a\u7406\u7531<\/a>      <\/li>    <\/ul>  <\/li>  <li>    <a href=\"#i-3\">\u4ee3\u8868\u7684\u306a\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u306eKPI\u6307\u6a19<\/a>    <ul class=\"menu_level_1\">      <li class=\"first\">        <a href=\"#i-4\">\u67b6\u96fb\u6570\u3068\u67b6\u96fb\u7387\u306e\u6e2c\u5b9a\u65b9\u6cd5<\/a>      <\/li>      <li>        <a href=\"#i-5\">\u30e1\u30fc\u30eb\u958b\u5c01\u7387\u3092\u5411\u4e0a\u3055\u305b\u308b\u30dd\u30a4\u30f3\u30c8<\/a>      <\/li>      <li>        <a href=\"#i-6\">\u5546\u8ac7\u6570\u3068\u5546\u8ac7\u5316\u7387\u306e\u7ba1\u7406<\/a>      <\/li>      <li>        <a href=\"#i-7\">\u53d7\u6ce8\u6570\u3068\u53d7\u6ce8\u7387\u306e\u6539\u5584\u7b56<\/a>      <\/li>      <li class=\"last\">        <a href=\"#i-8\">\u53d7\u6ce8\u984d\u306e\u6700\u5927\u5316\u3092\u76ee\u6307\u3059<\/a>      <\/li>    <\/ul>  <\/li>  <li>    <a href=\"#i-9\">KPI\u8a2d\u5b9a\u306e\u305f\u3081\u306e\u52b9\u679c\u7684\u306a\u30b9\u30c6\u30c3\u30d7<\/a>    <ul class=\"menu_level_1\">      <li class=\"first\">        <a href=\"#i-10\">KGI\u304b\u3089\u9006\u7b97\u3057\u305f\u76ee\u6a19\u8a2d\u5b9a<\/a>      <\/li>      <li class=\"last\">        <a href=\"#i-11\">SMART\u3092\u6d3b\u7528\u3057\u305fKPI\u306e\u7b56\u5b9a<\/a>      <\/li>    <\/ul>  <\/li>  <li>    <a href=\"#i-12\">KPI\u904b\u7528\u3068\u898b\u76f4\u3057\u306e\u30dd\u30a4\u30f3\u30c8<\/a>    <ul class=\"menu_level_1\">      <li class=\"first\">        <a href=\"#i-13\">\u5b9a\u671f\u7684\u306aKPI\u898b\u76f4\u3057\u306e\u91cd\u8981\u6027<\/a>      <\/li>      <li class=\"last\">        <a href=\"#i-14\">\u6210\u9577\u306b\u5fdc\u3058\u305fKPI\u306e\u8abf\u6574\u6cd5<\/a>      <\/li>    <\/ul>  <\/li>  <li>    <a href=\"#i-15\">\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u306e\u904b\u7528\u3092\u6210\u529f\u3055\u305b\u308b\u30b3\u30c4<\/a>    <ul class=\"menu_level_1\">      <li class=\"first\">        <a href=\"#i-16\">\u30e1\u30fc\u30eb\u3092\u6d3b\u7528\u3057\u305f\u52b9\u7387\u7684\u306a\u55b6\u696d<\/a>      <\/li>      <li>        <a href=\"#i-17\">\u30ce\u30a6\u30cf\u30a6\u5171\u6709\u3068\u4eba\u6750\u80b2\u6210\u306e\u4ed5\u7d44\u307f\u5316<\/a>      <\/li>      <li class=\"last\">        <a href=\"#i-18\">\u55b6\u696d\u90e8\u9580\u3068\u306e\u9023\u643a\u5f37\u5316\u306e\u65b9\u6cd5<\/a>      <\/li>    <\/ul>  <\/li>  <li>    <a href=\"#i-19\">\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u306b\u95a2\u3059\u308b\u3088\u304f\u3042\u308b\u7591\u554f<\/a>    <ul class=\"menu_level_1\">      <li class=\"first\">        <a href=\"#i-20\">\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u3067\u3088\u304f\u4f7f\u308f\u308c\u308bKPI\u3068\u306f\uff1f<\/a>      <\/li>      <li class=\"last\">        <a href=\"#i-21\">KPI\u6539\u5584\u306e\u305f\u3081\u306b\u3059\u3079\u304d\u30a2\u30af\u30b7\u30e7\u30f3\u306f\uff1f<\/a>      <\/li>    <\/ul>  <\/li>  <li class=\"last\">    <a href=\"#i-22\">\u307e\u3068\u3081\uff1a\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u3067\u6210\u679c\u3092\u51fa\u3059\u305f\u3081\u306eKPI\u8a2d\u5b9a\u306e\u79d8\u8a23<\/a>  <\/li><\/ul>\n      \n    <\/div><\/div><h2 id=\"i-0\">\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u306b\u304a\u3051\u308bKPI\u306e\u57fa\u672c<\/h2>\n<p>\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u3067\u6210\u679c\u3092\u4e0a\u3052\u308b\u306b\u306f\u3001\u9069\u5207\u306aKPI\u8a2d\u5b9a\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002KPI\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u30c1\u30fc\u30e0\u306e\u9032\u6357\u72b6\u6cc1\u3092\u628a\u63e1\u3057\u3001\u6539\u5584\u70b9\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u9069\u5207\u306aKPI\u8a2d\u5b9a\u306f\u3001\u30c1\u30fc\u30e0\u306e\u30e2\u30c1\u30d9\u30fc\u30b7\u30e7\u30f3\u5411\u4e0a\u306b\u3082\u7e4b\u304c\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>KPI\u3092\u8a2d\u5b9a\u3059\u308b\u969b\u306f\u3001\u307e\u305a\u30d3\u30b8\u30cd\u30b9\u5168\u4f53\u306e\u76ee\u6a19\u3092\u660e\u78ba\u306b\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u76ee\u6a19\u9054\u6210\u306e\u305f\u3081\u306b\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u30c1\u30fc\u30e0\u304c\u3069\u306e\u3088\u3046\u306a\u5f79\u5272\u3092\u62c5\u3046\u306e\u304b\u3092\u5b9a\u7fa9\u3057\u3001\u305d\u308c\u306b\u57fa\u3065\u3044\u3066KPI\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u6226\u7565\u7684\u306b\u76ee\u6a19\u9054\u6210\u3092\u76ee\u6307\u305b\u308b\u3067\u3057\u3087\u3046\u3002\u4f8b\u3048\u3070\u3001\u30d3\u30b8\u30cd\u30b9\u5168\u4f53\u306e\u76ee\u6a19\u304c\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u6570\u306e\u5897\u52a0\u3067\u3042\u308c\u3070\u3001\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u30c1\u30fc\u30e0\u306eKPI\u3068\u3057\u3066\u3001\u5546\u8ac7\u5275\u51fa\u6570\u3084\u5546\u8ac7\u5316\u7387\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u304c\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u5177\u4f53\u7684\u306b\u306f\u3001\u5546\u8ac7\u5275\u51fa\u6570\u3092KPI\u306b\u8a2d\u5b9a\u3059\u308b\u5834\u5408\u3001\u76ee\u6a19\u5024\u3092\u300c\u6708\u9593100\u4ef6\u300d\u3068\u3044\u3063\u305f\u3088\u3046\u306b\u5177\u4f53\u7684\u306a\u6570\u5024\u3067\u8a2d\u5b9a\u3057\u307e\u3059\u3002\u307e\u305f\u3001\u5546\u8ac7\u5316\u7387\u3092KPI\u306b\u8a2d\u5b9a\u3059\u308b\u5834\u5408\u306b\u306f\u3001\u300c\u5546\u8ac7\u5316\u738720%\u300d\u306e\u3088\u3046\u306b\u76ee\u6a19\u5024\u3092\u8a2d\u5b9a\u3059\u308b\u3068\u826f\u3044\u3067\u3057\u3087\u3046\u3002\u4ee5\u4e0b\u3067\u8a73\u3057\u304f\u89e3\u8aac\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<h3 id=\"i-1\">KPI\u3068\u306f\u4f55\u304b\uff1f\u305d\u306e\u6982\u8981\u3092\u7406\u89e3\u3059\u308b<\/h3>\n<p>\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u3067\u6210\u679c\u3092\u4e0a\u3052\u308b\u306b\u306f\u3001\u9069\u5207\u306aKPI\u8a2d\u5b9a\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002\u305d\u3082\u305d\u3082KPI\u3068\u306f\u3001Key Performance Indicator\u306e\u7565\u3067\u3001\u65e5\u672c\u8a9e\u3067\u306f\u91cd\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19\u3068\u547c\u3070\u308c\u3066\u3044\u307e\u3059\u3002\u76ee\u6a19\u9054\u6210\u5ea6\u5408\u3044\u3092\u6e2c\u308b\u91cd\u8981\u306a\u6307\u6a19\u3068\u306a\u308b\u306e\u3067\u3059\u3002\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u306b\u304a\u3051\u308bKPI\u306f\u3001\u6700\u7d42\u7684\u306a\u58f2\u4e0a\u76ee\u6a19\u9054\u6210\u306e\u305f\u3081\u306e\u9053\u7b4b\u3092\u793a\u3059\u91cd\u8981\u306a\u5f79\u5272\u3092\u62c5\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u8a2d\u5b9a\u3059\u308bKPI\u306f\u3001\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u5168\u4f53\u3092\u7db2\u7f85\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u30a2\u30dd\u30a4\u30f3\u30c8\u7372\u5f97\u6570\u3001\u5546\u8ac7\u5316\u7387\u3001\u53d7\u6ce8\u7387\u3001\u9867\u5ba2\u5358\u4fa1\u306a\u3069\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002\u3053\u308c\u3089\u3092\u9069\u5207\u306b\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u55b6\u696d\u6d3b\u52d5\u306e\u9032\u6357\u72b6\u6cc1\u3092\u53ef\u8996\u5316\u3057\u3001\u8ab2\u984c\u3092\u65e9\u671f\u306b\u767a\u898b\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u5177\u4f53\u7684\u306b\u306f\u3001\u30a2\u30dd\u30a4\u30f3\u30c8\u7372\u5f97\u6570\u3092KPI\u306b\u8a2d\u5b9a\u3059\u308b\u5834\u5408\u30011\u9031\u9593\u3067\u4f55\u4ef6\u306e\u30a2\u30dd\u30a4\u30f3\u30c8\u3092\u7372\u5f97\u3059\u308b\u306e\u304b\u3001\u5177\u4f53\u7684\u306a\u6570\u5024\u76ee\u6a19\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u300c1\u9031\u9593\u306710\u4ef6\u306e\u30a2\u30dd\u30a4\u30f3\u30c8\u3092\u7372\u5f97\u3059\u308b\u300d\u3068\u3044\u3063\u305f\u5177\u5408\u3067\u3059\u3002\u305d\u3057\u3066\u3001\u65e5\u3005\u306e\u6d3b\u52d5\u3092\u901a\u3057\u3066\u3001\u76ee\u6a19\u306b\u5bfe\u3059\u308b\u9032\u6357\u72b6\u6cc1\u3092\u5e38\u306b\u78ba\u8a8d\u3057\u3001\u5fc5\u8981\u306b\u5fdc\u3058\u3066\u8ecc\u9053\u4fee\u6b63\u3092\u884c\u3046\u3053\u3068\u304c\u91cd\u8981\u306b\u306a\u3063\u3066\u304d\u307e\u3059\u3002<\/p>\n<p>\u3055\u3089\u306b\u3001\u5546\u8ac7\u5316\u7387\u3084\u53d7\u6ce8\u7387\u3068\u3044\u3063\u305fKPI\u3082\u3001\u58f2\u4e0a\u76ee\u6a19\u9054\u6210\u306b\u5927\u304d\u304f\u5f71\u97ff\u3057\u307e\u3059\u3002\u3053\u308c\u3089\u306eKPI\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u306e\u3069\u306e\u6bb5\u968e\u306b\u8ab2\u984c\u304c\u3042\u308b\u306e\u304b\u3092\u5206\u6790\u3057\u3001\u6539\u5584\u7b56\u3092\u8b1b\u3058\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002\u4f8b\u3048\u3070\u3001\u5546\u8ac7\u5316\u7387\u304c\u4f4e\u3044\u5834\u5408\u306f\u3001\u30a2\u30dd\u30a4\u30f3\u30c8\u7372\u5f97\u5f8c\u306e\u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7\u4f53\u5236\u306b\u8ab2\u984c\u304c\u3042\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u53d7\u6ce8\u7387\u304c\u4f4e\u3044\u5834\u5408\u306f\u3001\u63d0\u6848\u5185\u5bb9\u306e\u898b\u76f4\u3057\u304c\u5fc5\u8981\u3068\u306a\u308b\u30b1\u30fc\u30b9\u3082\u3042\u308b\u3067\u3057\u3087\u3046\u3002\u3053\u306e\u3088\u3046\u306b\u3001KPI\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001PDCA\u30b5\u30a4\u30af\u30eb\u3092\u52b9\u679c\u7684\u306b\u56de\u3057\u3001\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u306e\u6210\u679c\u5411\u4e0a\u306b\u7e4b\u3052\u308b\u3053\u3068\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3 id=\"i-2\">\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u3067KPI\u304c\u91cd\u8981\u306a\u7406\u7531<\/h3>\n<p>\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u306b\u304a\u3044\u3066\u3001KPI\u8a2d\u5b9a\u306f\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002\u306a\u305c\u306a\u3089\u3001KPI\u306f\u55b6\u696d\u6d3b\u52d5\u306e\u9032\u6357\u72b6\u6cc1\u3092\u6e2c\u308b\u6307\u6a19\u3068\u306a\u308a\u3001\u76ee\u6a19\u9054\u6210\u3078\u306e\u9053\u7b4b\u3092\u793a\u3057\u3066\u304f\u308c\u308b\u304b\u3089\u3067\u3059\u3002\u9069\u5207\u306aKPI\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u30c1\u30fc\u30e0\u5168\u4f53\u306e\u751f\u7523\u6027\u5411\u4e0a\u306b\u7e4b\u304c\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u500b\u3005\u306e\u55b6\u696d\u62c5\u5f53\u8005\u306e\u6210\u9577\u3082\u4fc3\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>KPI\u3092\u8a2d\u5b9a\u3059\u308b\u969b\u306f\u3001\u4e8b\u696d\u76ee\u6a19\u3068\u306e\u6574\u5408\u6027\u3092\u610f\u8b58\u3059\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u6570\u3092KPI\u3068\u3059\u308b\u306a\u3089\u3001\u300c1\u30f6\u6708\u3067\u4f55\u4ef6\u306e\u65b0\u898f\u9867\u5ba2\u3092\u7372\u5f97\u3057\u305f\u3044\u304b\u300d\u3068\u3044\u3063\u305f\u5177\u4f53\u7684\u306a\u6570\u5024\u76ee\u6a19\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002\u8a2d\u5b9a\u3057\u305fKPI\u306f\u3001\u65e5\u6b21\u30fb\u9031\u6b21\u30fb\u6708\u6b21\u3068\u3044\u3063\u305f\u9069\u5207\u306a\u983b\u5ea6\u3067\u898b\u76f4\u3059\u3053\u3068\u3067\u3001\u73fe\u72b6\u3092\u628a\u63e1\u3057\u3001\u6539\u5584\u7b56\u3092\u8b1b\u3058\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u3067\u3088\u304f\u7528\u3044\u3089\u308c\u308bKPI\u306b\u306f\u3001\u30a2\u30dd\u30a4\u30f3\u30c8\u30e1\u30f3\u30c8\u7372\u5f97\u6570\u3084\u5546\u8ac7\u5316\u7387\u3001\u53d7\u6ce8\u7387\u306a\u3069\u304c\u3042\u308a\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001SaaS\u4f01\u696d\u3067\u306fMRR\uff08Monthly Recurring Revenue\uff1a\u6708\u9593\u7d4c\u5e38\u53ce\u76ca\uff09\u3092KPI\u3068\u3057\u3066\u8a2d\u5b9a\u3057\u3001\u6210\u9577\u7387\u3092\u6e2c\u308b\u30b1\u30fc\u30b9\u3082\u591a\u3044\u3067\u3059\u3002\u9867\u5ba2\u5358\u4fa1\u306e\u9ad8\u3044BtoB\u30d3\u30b8\u30cd\u30b9\u3067\u306f\u3001\u30ea\u30fc\u30c9\u30bf\u30a4\u30e0\u3084\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306e\u72b6\u6cc1\u3092KPI\u3068\u3057\u3066\u8a2d\u5b9a\u3057\u3001\u9577\u671f\u7684\u306a\u8996\u70b9\u3067\u55b6\u696d\u6d3b\u52d5\u306e\u6210\u679c\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u3089\u306eKPI\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u55b6\u696d\u6d3b\u52d5\u306e\u30dc\u30c8\u30eb\u30cd\u30c3\u30af\u3092\u7279\u5b9a\u3057\u3001\u6539\u5584\u306b\u7e4b\u3052\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u30a2\u30dd\u30a4\u30f3\u30c8\u30e1\u30f3\u30c8\u7372\u5f97\u6570\u306f\u9ad8\u3044\u306e\u306b\u53d7\u6ce8\u7387\u304c\u4f4e\u3044\u5834\u5408\u306f\u3001\u5546\u8ac7\u306e\u8cea\u306b\u554f\u984c\u304c\u3042\u308b\u53ef\u80fd\u6027\u304c\u8003\u3048\u3089\u308c\u307e\u3059\u3002\u3053\u306e\u3088\u3046\u306b\u3001KPI\u306f\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u306e\u6210\u529f\u306b\u4e0d\u53ef\u6b20\u306a\u8981\u7d20\u3068\u8a00\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<h2 id=\"i-3\">\u4ee3\u8868\u7684\u306a\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u306eKPI\u6307\u6a19<\/h2>\n<p>\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u3092\u6210\u529f\u3055\u305b\u308b\u305f\u3081\u306b\u306f\u3001\u9069\u5207\u306aKPI\u6307\u6a19\u3092\u8a2d\u5b9a\u3057\u3001\u9032\u6357\u72b6\u6cc1\u3092\u6b63\u3057\u304f\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u9069\u5207\u306aKPI\u6307\u6a19\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u30c1\u30fc\u30e0\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u5411\u4e0a\u3084\u8ab2\u984c\u306e\u65e9\u671f\u767a\u898b\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002\u76ee\u6a19\u9054\u6210\u306b\u5411\u3051\u305f\u52b9\u679c\u7684\u306a\u6226\u7565\u4fee\u6b63\u3082\u53ef\u80fd\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>KPI\u6307\u6a19\u306f\u3001\u6700\u7d42\u7684\u306a\u58f2\u4e0a\u76ee\u6a19\u3060\u3051\u3067\u306a\u304f\u3001\u305d\u308c\u306b\u7e4b\u304c\u308b\u500b\u3005\u306e\u6d3b\u52d5\u3082\u8a55\u4fa1\u3067\u304d\u308b\u3088\u3046\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\u5546\u8ac7\u7372\u5f97\u6570\u3084\u53d7\u6ce8\u7387\u3068\u3044\u3063\u305f\u6210\u679c\u6307\u6a19\u3060\u3051\u3067\u306a\u304f\u3001\u67b6\u96fb\u6570\u3084\u30e1\u30fc\u30eb\u9001\u4fe1\u6570\u3001\u6709\u52b9\u5546\u8ac7\u7387\u3068\u3044\u3063\u305f\u6d3b\u52d5\u6307\u6a19\u3082\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u6539\u5584\u70b9\u3092\u660e\u78ba\u5316\u3067\u304d\u307e\u3059\u3002\u305d\u3046\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u52b9\u7387\u7684\u306a\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u6d3b\u52d5\u3092\u5b9f\u73fe\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u5177\u4f53\u7684\u306b\u306f\u3001\u67b6\u96fb\u6570\u306f1\u65e5\u3042\u305f\u308a80\u4ef6\u3001\u30e1\u30fc\u30eb\u9001\u4fe1\u6570\u306f1\u65e5\u3042\u305f\u308a50\u4ef6\u3001\u6709\u52b9\u5546\u8ac7\u7387\u306f20%\u3068\u3044\u3063\u305f\u5177\u4f53\u7684\u306a\u6570\u5024\u76ee\u6a19\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002\u4ed6\u306b\u3082\u3001\u5546\u8ac7\u5316\u7387\u3084\u30a2\u30dd\u30a4\u30f3\u30c8\u7372\u5f97\u7387\u3001\u6848\u4ef6\u5275\u51fa\u5358\u4fa1\u306a\u3069\u3001\u69d8\u3005\u306aKPI\u6307\u6a19\u304c\u3042\u308a\u307e\u3059\u3002\u4ee5\u4e0b\u3067\u8a73\u3057\u304f\u89e3\u8aac\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<h3 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id=\"i-10\">KGI\u304b\u3089\u9006\u7b97\u3057\u305f\u76ee\u6a19\u8a2d\u5b9a<\/h3>\n<p>\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u306eKPI\u8a2d\u5b9a\u306f\u3001\u6700\u7d42\u7684\u306a\u76ee\u6a19\u3067\u3042\u308bKGI\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306e\u9006\u7b97\u601d\u8003\u304c\u91cd\u8981\u306b\u306a\u308a\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001KGI\u3068\u3057\u3066\u5e74\u9593\u58f2\u4e0a\u9ad81\u5104\u5186\u3092\u8a2d\u5b9a\u3057\u305f\u5834\u5408\u3001\u305d\u308c\u306b\u5fc5\u8981\u306a\u5546\u8ac7\u7372\u5f97\u6570\u3084\u6848\u4ef6\u5275\u51fa\u6570\u3092KPI\u3068\u3057\u3066\u8a2d\u5b9a\u3057\u3066\u3044\u304f\u306e\u3067\u3059\u3002<\/p>\n<p>KGI\u304b\u3089\u9006\u7b97\u3059\u308b\u969b\u3001\u5404KPI\u9593\u306e\u76f8\u95a2\u95a2\u4fc2\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\u5546\u8ac7\u5316\u7387\u304c20\uff05\u3001\u53d7\u6ce8\u7387\u304c30\uff05\u3001\u5e73\u5747\u53d7\u6ce8\u5358\u4fa1\u304c500\u4e07\u5186\u3060\u3068\u3059\u308b\u3068\u3001\u5e74\u9593\u58f2\u4e0a\u9ad81\u5104\u5186\u3092\u9054\u6210\u3059\u308b\u306b\u306f\u3001\u7d0434\u4ef6\u306e\u5546\u8ac7\u304c\u5fc5\u8981\u3068\u306a\u308a\u307e\u3059\u3002\u3053\u306e34\u4ef6\u3068\u3044\u3046\u6570\u5b57\u304c\u3001\u5546\u8ac7\u7372\u5f97\u6570\u306eKPI\u8a2d\u5b9a\u306b\u304a\u3051\u308b\u57fa\u6e96\u3068\u306a\u308b\u308f\u3051\u3067\u3059\u3002<\/p>\n<p>\u3055\u3089\u306b\u3001\u5546\u8ac71\u4ef6\u3092\u751f\u307f\u51fa\u3059\u306e\u306b\u5fc5\u8981\u306a\u30a2\u30dd\u30a4\u30f3\u30c8\u6570\u304c5\u4ef6\u3060\u3068\u4eee\u5b9a\u3059\u308b\u3068\u3001\u5e74\u9593\u3067170\u4ef6\u306e\u30a2\u30dd\u30a4\u30f3\u30c8\u7372\u5f97\u304c\u5fc5\u8981\u306b\u306a\u308a\u307e\u3059\u3002\u3053\u306e\u3088\u3046\u306b\u3001KGI\u3092\u8d77\u70b9\u3068\u3057\u3066\u3001\u5fc5\u8981\u306aKPI\u3092\u9006\u7b97\u3057\u3066\u3044\u304f\u3053\u3068\u3067\u3001\u76ee\u6a19\u9054\u6210\u3078\u306e\u9053\u7b4b\u3092\u660e\u78ba\u5316\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u3082\u3061\u308d\u3093\u3001\u5e02\u5834\u306e\u52d5\u5411\u3084\u7af6\u5408\u4ed6\u793e\u306e\u72b6\u6cc1\u3001\u81ea\u793e\u306e\u55b6\u696d\u6226\u7565\u306a\u3069\u3001\u69d8\u3005\u306a\u8981\u7d20\u3092\u8003\u616e\u3057\u3066KPI\u3092\u8a2d\u5b9a\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u306b\u6ce8\u529b\u3059\u308b\u6642\u671f\u3067\u3042\u308c\u3070\u3001\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u6570\u3092KPI\u306b\u8a2d\u5b9a\u3059\u308b\u3001\u306a\u3069\u67d4\u8edf\u306a\u5bfe\u5fdc\u304c\u91cd\u8981\u3067\u3059\u3002\u5e38\u306b\u73fe\u72b6\u3092\u5206\u6790\u3057\u3001KPI\u3092\u6700\u9069\u5316\u3057\u3066\u3044\u304f\u3053\u3068\u3067\u3001\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u3092\u6210\u529f\u306b\u5c0e\u304f\u3053\u3068\u304c\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<h3 id=\"i-11\">SMART\u3092\u6d3b\u7528\u3057\u305fKPI\u306e\u7b56\u5b9a<\/h3>\n<p>\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u3067\u6210\u679c\u3092\u4e0a\u3052\u308b\u306b\u306f\u3001\u9069\u5207\u306aKPI\u8a2d\u5b9a\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002\u76ee\u6a19\u9054\u6210\u5ea6\u3092\u6e2c\u308b\u6307\u6a19\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u3067\u3001\u30c1\u30fc\u30e0\u5168\u4f53\u306e\u30e2\u30c1\u30d9\u30fc\u30b7\u30e7\u30f3\u5411\u4e0a\u3084\u8ab2\u984c\u306e\u65e9\u671f\u767a\u898b\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002\u305d\u306e\u969b\u306b\u6709\u52b9\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u304c\u300cSMART\u300d\u3067\u3059\u3002<\/p>\n<p>SMART\u3068\u306f\u3001Specific\uff08\u5177\u4f53\u7684\uff09\u3001Measurable\uff08\u6e2c\u5b9a\u53ef\u80fd\uff09\u3001Achievable\uff08\u9054\u6210\u53ef\u80fd\uff09\u3001Relevant\uff08\u95a2\u9023\u6027\uff09\u3001Time-bound\uff08\u671f\u9650\u4ed8\u304d\uff09\u306e5\u3064\u306e\u8981\u7d20\u3067\u76ee\u6a19\u3092\u5b9a\u7fa9\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\u300c\u30a2\u30dd\u7372\u5f97\u6570\u3092\u5897\u3084\u3059\u300d\u3068\u3044\u3046\u6f20\u7136\u3068\u3057\u305f\u76ee\u6a19\u3067\u306f\u306a\u304f\u3001\u300c\u6765\u6708\u307e\u3067\u306b\u65b0\u898f\u30a2\u30dd\u7372\u5f97\u6570\u3092\u524d\u6708\u6bd420%\u5897\u306e100\u4ef6\u306b\u3059\u308b\u300d\u3068\u3044\u3046\u5177\u4f53\u7684\u306a\u76ee\u6a19\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u9032\u6357\u72b6\u6cc1\u3092\u628a\u63e1\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u5177\u4f53\u7684\u306aKPI\u8a2d\u5b9a\u306e\u4f8b\u3068\u3057\u3066\u3001\u300c\u5546\u8ac7\u5316\u7387\u300d\u300c\u53d7\u6ce8\u7387\u300d\u300c\u9867\u5ba2\u5358\u4fa1\u300d\u306a\u3069\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002\u5546\u8ac7\u5316\u7387\u306f\u3001\u7372\u5f97\u3057\u305f\u30a2\u30dd\u306e\u3046\u3061\u5546\u8ac7\u306b\u7e4b\u304c\u3063\u305f\u5272\u5408\u3092\u793a\u3057\u3001\u4f8b\u3048\u3070\u300c\u5546\u8ac7\u5316\u7387\u3092\u73fe\u72b6\u306e30%\u304b\u308940%\u306b\u5f15\u304d\u4e0a\u3052\u308b\u300d\u3068\u3044\u3063\u305f\u76ee\u6a19\u3092\u8a2d\u5b9a\u3067\u304d\u307e\u3059\u3002\u53d7\u6ce8\u7387\u306f\u3001\u5546\u8ac7\u5168\u4f53\u306e\u3046\u3061\u6210\u7d04\u306b\u81f3\u3063\u305f\u5272\u5408\u3092\u6e2c\u308b\u6307\u6a19\u3067\u3001\u300c\u53d7\u6ce8\u7387\u3092\u73fe\u5728\u306e20%\u304b\u308925%\u306b\u4e0a\u3052\u308b\u300d\u3068\u3044\u3063\u305f\u76ee\u6a19\u8a2d\u5b9a\u304c\u8003\u3048\u3089\u308c\u307e\u3059\u3002\u9867\u5ba2\u5358\u4fa1\u306f\u3001\u9867\u5ba2\u4e00\u4eba\u5f53\u305f\u308a\u306e\u5e73\u5747\u8cfc\u5165\u91d1\u984d\u3092\u793a\u3057\u3001\u300c\u9867\u5ba2\u5358\u4fa1\u3092\u73fe\u72b6\u306e5\u4e07\u5186\u304b\u30896\u4e07\u5186\u306b\u5f15\u304d\u4e0a\u3052\u308b\u300d\u3068\u3044\u3063\u305f\u76ee\u6a19\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u58f2\u4e0a\u5411\u4e0a\u3078\u306e\u9053\u7b4b\u304c\u660e\u78ba\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u3089\u306eKPI\u3092SMART\u306e\u539f\u5247\u306b\u57fa\u3065\u304d\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u5411\u4e0a\u306b\u5927\u304d\u304f\u8ca2\u732e\u3059\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<h2 id=\"i-12\">KPI\u904b\u7528\u3068\u898b\u76f4\u3057\u306e\u30dd\u30a4\u30f3\u30c8<\/h2>\n<p>KPI\u3092\u8a2d\u5b9a\u3057\u305f\u3089\u7d42\u308f\u308a\u3067\u306f\u306a\u304f\u3001\u5b9a\u671f\u7684\u306a\u904b\u7528\u3068\u898b\u76f4\u3057\u304c\u6210\u529f\u306e\u9375\u3068\u306a\u308a\u307e\u3059\u3002\u9069\u5207\u306a\u904b\u7528\u3068\u898b\u76f4\u3057\u3092\u884c\u3046\u3053\u3068\u3067\u3001KPI\u306f\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u6d3b\u52d5\u3092\u6539\u5584\u3059\u308b\u305f\u3081\u306e\u5f37\u529b\u306a\u30c4\u30fc\u30eb\u3078\u3068\u9032\u5316\u3059\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>KPI\u3092\u904b\u7528\u3059\u308b\u4e0a\u3067\u306f\u3001\u8a2d\u5b9a\u3057\u305fKPI\u306e\u9032\u6357\u72b6\u6cc1\u3092\u5e38\u306b\u628a\u63e1\u3057\u3001\u76ee\u6a19\u9054\u6210\u306b\u5411\u3051\u3066\u8ecc\u9053\u4fee\u6b63\u3057\u3066\u3044\u304f\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u4f8b\u3048\u3070\u65e5\u5831\u3084\u9031\u5831\u306a\u3069\u3067KPI\u306e\u9032\u6357\u3092\u5171\u6709\u3057\u3001\u30c1\u30fc\u30e0\u5168\u4f53\u3067\u72b6\u6cc1\u3092\u628a\u63e1\u3059\u308b\u4f53\u5236\u3092\u4f5c\u308b\u3053\u3068\u3067\u3001\u65e9\u671f\u306b\u554f\u984c\u3092\u767a\u898b\u3057\u3001\u5bfe\u7b56\u3092\u6253\u3064\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u3001\u76ee\u6a19\u9054\u6210\u306b\u8ca2\u732e\u3057\u3066\u3044\u308b\u30e1\u30f3\u30d0\u30fc\u3092\u8cde\u8cdb\u3059\u308b\u306a\u3069\u3001KPI\u3092\u30e2\u30c1\u30d9\u30fc\u30b7\u30e7\u30f3\u5411\u4e0a\u306b\u7e4b\u3052\u308b\u5de5\u592b\u3082\u6709\u52b9\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u5177\u4f53\u7684\u306b\u306f\u3001CRM\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3057\u3066KPI\u306e\u9032\u6357\u72b6\u6cc1\u3092\u81ea\u52d5\u3067\u96c6\u8a08\u30fb\u53ef\u8996\u5316\u3057\u305f\u308a\u3001\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u3092\u4f5c\u6210\u3057\u3066\u30c1\u30fc\u30e0\u5168\u4f53\u3067\u5171\u6709\u3057\u305f\u308a\u3059\u308b\u3068\u52b9\u679c\u7684\u3067\u3059\u3002\u4f8b\u3048\u3070Salesforce\u3084HubSpot\u306a\u3069\u306eCRM\u306f\u3001KPI\u306e\u9032\u6357\u72b6\u6cc1\u3092\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u78ba\u8a8d\u3067\u304d\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u6d3b\u52d5\u5c65\u6b74\u3084\u9867\u5ba2\u60c5\u5831\u3068\u7d10\u3065\u3051\u3066\u5206\u6790\u3067\u304d\u308b\u305f\u3081\u3001\u6539\u5584\u70b9\u306e\u7279\u5b9a\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u4ee5\u4e0b\u3067KPI\u904b\u7528\u3068\u898b\u76f4\u3057\u306e\u5177\u4f53\u7684\u306a\u65b9\u6cd5\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u89e3\u8aac\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<h3 id=\"i-13\">\u5b9a\u671f\u7684\u306aKPI\u898b\u76f4\u3057\u306e\u91cd\u8981\u6027<\/h3>\n<p>\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u3067\u6210\u679c\u3092\u4e0a\u3052\u308b\u306b\u306f\u3001\u9069\u5207\u306aKPI\u8a2d\u5b9a\u3068\u5b9a\u671f\u7684\u306a\u898b\u76f4\u3057\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002\u8a2d\u5b9a\u3057\u305fKPI\u306f\u4e00\u5ea6\u6c7a\u3081\u305f\u3089\u7d42\u308f\u308a\u3067\u306f\u306a\u304f\u3001\u5e02\u5834\u306e\u5909\u5316\u3084\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u9577\u306b\u5408\u308f\u305b\u3066\u67d4\u8edf\u306b\u5bfe\u5fdc\u3057\u3066\u3044\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u6700\u521d\u306f\u300c\u5546\u8ac7\u7372\u5f97\u6570\u300d\u3092KPI\u3068\u3057\u3066\u3044\u305f\u3082\u306e\u306e\u3001\u53d7\u6ce8\u7387\u306e\u4f4e\u8ff7\u304b\u3089\u300c\u53d7\u6ce8\u91d1\u984d\u300d\u3092\u91cd\u8996\u3059\u308b\u5fc5\u8981\u304c\u51fa\u3066\u304f\u308b\u30b1\u30fc\u30b9\u3082\u8003\u3048\u3089\u308c\u307e\u3059\u30023\u30f6\u6708\u3054\u3068\u306a\u3069\u5b9a\u671f\u7684\u306bKPI\u3092\u898b\u76f4\u3059\u3053\u3068\u3067\u3001\u73fe\u72b6\u306e\u8ab2\u984c\u3092\u660e\u78ba\u5316\u3057\u3001\u6539\u5584\u7b56\u3092\u7d20\u65e9\u304f\u6253\u3061\u51fa\u305b\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>KPI\u898b\u76f4\u3057\u6642\u306b\u306f\u3001\u73fe\u72b6\u306e\u6570\u5024\u3092\u5206\u6790\u3057\u76ee\u6a19\u5024\u3068\u306e\u4e56\u96e2\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u3082\u3057\u76ee\u6a19\u9054\u6210\u304c\u96e3\u3057\u3044\u5834\u5408\u306f\u3001\u76ee\u6a19\u5024\u3092\u4e0b\u65b9\u4fee\u6b63\u3057\u305f\u308a\u3001KPI\u305d\u306e\u3082\u306e\u3092\u898b\u76f4\u3057\u305f\u308a\u3059\u308b\u67d4\u8edf\u6027\u3082\u5fc5\u8981\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\u300c\u30a2\u30dd\u30a4\u30f3\u30c8\u7372\u5f97\u6570\u300d\u304c\u76ee\u6a19\u306b\u5c4a\u304b\u306a\u3044\u5834\u5408\u3001\u300c\u67b6\u96fb\u6570\u300d\u3084\u300c\u30e1\u30fc\u30eb\u9001\u4fe1\u6570\u300d\u3068\u3044\u3063\u305f\u884c\u52d5\u91cfKPI\u306b\u7acb\u3061\u8fd4\u308a\u3001\u6d3b\u52d5\u91cf\u4e0d\u8db3\u304c\u539f\u56e0\u306a\u306e\u304b\u3001\u305d\u308c\u3068\u3082\u30a2\u30d7\u30ed\u30fc\u30c1\u65b9\u6cd5\u306b\u554f\u984c\u304c\u3042\u308b\u306e\u304b\u3092\u5206\u6790\u3057\u307e\u3059\u3002\u4eee\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u65b9\u6cd5\u306b\u554f\u984c\u304c\u3042\u308b\u3068\u5224\u65ad\u3057\u305f\u5834\u5408\u3001\u30c8\u30fc\u30af\u30b9\u30af\u30ea\u30d7\u30c8\u306e\u6539\u5584\u3084\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u898b\u76f4\u3057\u306a\u3069\u3001\u5177\u4f53\u7684\u306a\u5bfe\u7b56\u3092\u8b1b\u3058\u308b\u3053\u3068\u304c\u52b9\u679c\u7684\u3067\u3059\u3002\u7d99\u7d9a\u7684\u306aPDCA\u30b5\u30a4\u30af\u30eb\u3092\u56de\u3057\u3001KPI\u3092\u6700\u9069\u5316\u3057\u3066\u3044\u304f\u3053\u3068\u3067\u3001\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u306e\u6210\u679c\u6700\u5927\u5316\u3092\u5b9f\u73fe\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<h3 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id=\"i-16\">\u30e1\u30fc\u30eb\u3092\u6d3b\u7528\u3057\u305f\u52b9\u7387\u7684\u306a\u55b6\u696d<\/h3>\n<p>\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u3067\u6210\u679c\u3092\u4e0a\u3052\u308b\u306b\u306f\u3001\u9069\u5207\u306aKPI\u8a2d\u5b9a\u3068\u30e1\u30fc\u30eb\u306e\u6d3b\u7528\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002KPI\u306f\u76ee\u6a19\u9054\u6210\u5ea6\u3092\u6e2c\u308b\u91cd\u8981\u306a\u6307\u6a19\u3067\u3042\u308a\u3001\u30e1\u30fc\u30eb\u306f\u9867\u5ba2\u3068\u306e\u63a5\u70b9\u3092\u52b9\u7387\u7684\u306b\u7bc9\u304f\u305f\u3081\u306e\u30c4\u30fc\u30eb\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001KPI\u3068\u3057\u3066\u300c\u30e1\u30fc\u30eb\u9001\u4fe1\u6570\u300d\u300c\u5546\u8ac7\u5316\u7387\u300d\u300c\u53d7\u6ce8\u7387\u300d\u306a\u3069\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002\u76ee\u6a19\u5024\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u3067\u3001\u30c1\u30fc\u30e0\u5168\u4f53\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u5411\u4e0a\u306b\u7e4b\u304c\u308a\u307e\u3059\u3002\u4eee\u306b\u3001\u76ee\u6a19\u306e\u5546\u8ac7\u5316\u7387\u304c5%\u306a\u306e\u306b\u73fe\u72b6\u304c2%\u3067\u3042\u308c\u3070\u3001\u6539\u5584\u7b56\u3092\u691c\u8a0e\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u30e1\u30fc\u30eb\u3092\u6d3b\u7528\u3057\u305f\u52b9\u7387\u7684\u306a\u55b6\u696d\u6d3b\u52d5\u3068\u3057\u3066\u3001MA\u30c4\u30fc\u30eb\u3084CRM\u30c4\u30fc\u30eb\u3068\u306e\u9023\u643a\u304c\u6709\u52b9\u3067\u3059\u3002\u3053\u308c\u3089\u306e\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306e\u884c\u52d5\u5c65\u6b74\u306b\u57fa\u3065\u3044\u305f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u30e1\u30fc\u30eb\u3092\u9001\u4fe1\u3067\u304d\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u8cc7\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3092\u3057\u305f\u9867\u5ba2\u306b\u306f\u3001\u8a73\u7d30\u306a\u88fd\u54c1\u60c5\u5831\u3084\u5c0e\u5165\u4e8b\u4f8b\u3092\u7d39\u4ecb\u3059\u308b\u30e1\u30fc\u30eb\u3092\u9001\u4fe1\u3059\u308b\u3068\u3044\u3063\u305f\u5177\u5408\u3067\u3059\u3002\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u306b\u5408\u308f\u305b\u305f\u60c5\u5831\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u6210\u7d04\u7387\u306e\u5411\u4e0a\u306b\u7e4b\u304c\u308a\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u30e1\u30fc\u30eb\u306e\u4ef6\u540d\u3084\u672c\u6587\u306f\u3001\u9867\u5ba2\u306e\u8208\u5473\u3092\u5f15\u304f\u3088\u3046\u306b\u5de5\u592b\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\u4ef6\u540d\u306b\u300c\u671f\u9593\u9650\u5b9a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u3054\u6848\u5185\u300d\u306e\u3088\u3046\u306a\u5177\u4f53\u7684\u306a\u30e1\u30ea\u30c3\u30c8\u3092\u8a18\u8f09\u3057\u305f\u308a\u3001\u672c\u6587\u3067\u9867\u5ba2\u306e\u8ab2\u984c\u3092\u89e3\u6c7a\u3059\u308b\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u63d0\u793a\u3057\u305f\u308a\u3059\u308b\u3053\u3068\u3067\u3001\u958b\u5c01\u7387\u3084\u30af\u30ea\u30c3\u30af\u7387\u306e\u5411\u4e0a\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002AB\u30c6\u30b9\u30c8\u3092\u5b9f\u65bd\u3057\u3001\u52b9\u679c\u7684\u306a\u30e1\u30fc\u30eb\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u3082\u91cd\u8981\u3067\u3059\u3002<\/p>\n<h3 id=\"i-17\">\u30ce\u30a6\u30cf\u30a6\u5171\u6709\u3068\u4eba\u6750\u80b2\u6210\u306e\u4ed5\u7d44\u307f\u5316<\/h3>\n<p>\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u306eKPI\u8a2d\u5b9a\u306b\u304a\u3044\u3066\u3001\u30ce\u30a6\u30cf\u30a6\u5171\u6709\u3068\u4eba\u6750\u80b2\u6210\u306e\u4ed5\u7d44\u307f\u5316\u306f\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002\u7279\u306b\u7acb\u3061\u4e0a\u3052\u521d\u671f\u306f\u5c5e\u4eba\u7684\u306a\u6210\u529f\u4f53\u9a13\u306b\u983c\u308a\u304c\u3061\u3067\u3059\u304c\u3001\u305d\u308c\u3067\u306f\u518d\u73fe\u6027\u304c\u306a\u304f\u3001\u30c1\u30fc\u30e0\u5168\u4f53\u306e\u6210\u9577\u306b\u7e4b\u304c\u308a\u307e\u305b\u3093\u3002\u500b\u4eba\u306e\u6210\u529f\u3092\u7d44\u7e54\u306e\u6210\u529f\u306b\u8ee2\u63db\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u30ce\u30a6\u30cf\u30a6\u306e\u5171\u6709\u3068\u6a19\u6e96\u5316\u304c\u4e0d\u53ef\u6b20\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u30a2\u30dd\u30a4\u30f3\u30c8\u7372\u5f97\u7387\u306e\u9ad8\u3044\u62c5\u5f53\u8005\u306e\u30c8\u30fc\u30af\u30b9\u30af\u30ea\u30d7\u30c8\u3084\u5546\u8ac7\u8cc7\u6599\u3092\u5206\u6790\u3057\u3001\u6210\u529f\u30d1\u30bf\u30fc\u30f3\u3092\u62bd\u51fa\u3057\u3066\u307f\u307e\u3057\u3087\u3046\u3002\u305d\u308c\u3092\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u5316\u3057\u3001\u30c1\u30fc\u30e0\u5168\u4f53\u3067\u5171\u6709\u3059\u308b\u3053\u3068\u3067\u3001\u65b0\u4eba\u3067\u3082\u4e00\u5b9a\u6c34\u6e96\u4ee5\u4e0a\u306e\u6210\u679c\u3092\u4e0a\u3052\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002\u307e\u305f\u3001\u55b6\u696d\u652f\u63f4\u30c4\u30fc\u30eb\uff08SFA\/CRM\uff09\u3092\u6d3b\u7528\u3057\u3001\u5546\u8ac7\u72b6\u6cc1\u3084\u9867\u5ba2\u60c5\u5831\u3092\u4e00\u5143\u7ba1\u7406\u3059\u308b\u3053\u3068\u3082\u6709\u52b9\u3067\u3059\u3002SFA\/CRM\u3067\u84c4\u7a4d\u3055\u308c\u305f\u30c7\u30fc\u30bf\u306f\u3001KPI\u9054\u6210\u5ea6\u3092\u6e2c\u308b\u6307\u6a19\u3068\u306a\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u4eca\u5f8c\u306e\u6226\u7565\u7acb\u6848\u306b\u3082\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n<p>\u3055\u3089\u306b\u3001\u5b9a\u671f\u7684\u306a\u52c9\u5f37\u4f1a\u3084\u30ed\u30fc\u30eb\u30d7\u30ec\u30a4\u30f3\u30b0\u3092\u901a\u3057\u3066\u3001\u30b9\u30ad\u30eb\u30a2\u30c3\u30d7\u3092\u56f3\u308b\u6a5f\u4f1a\u3092\u8a2d\u3051\u308b\u3053\u3068\u3082\u5927\u5207\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\u90311\u56de\u306e\u30da\u30fc\u30b9\u306730\u5206\u9593\u306e\u52c9\u5f37\u4f1a\u3092\u5b9f\u65bd\u3057\u3001\u52b9\u679c\u7684\u306a\u30c8\u30fc\u30af\u30b9\u30af\u30ea\u30d7\u30c8\u306e\u4f5c\u6210\u65b9\u6cd5\u3084 objection handling(\u53cd\u8ad6\u51e6\u7406)\u306b\u3064\u3044\u3066\u5171\u6709\u3057\u3066\u307f\u307e\u3057\u3087\u3046\u3002\u307e\u305f\u3001\u719f\u7df4\u306e\u62c5\u5f53\u8005\u304c\u30e1\u30f3\u30bf\u30fc\u3068\u306a\u308a\u3001\u65b0\u4eba\u3078\u306e\u6307\u5c0e\u3084\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u884c\u3046\u30e1\u30f3\u30bf\u30ea\u30f3\u30b0\u5236\u5ea6\u3082\u52b9\u679c\u7684\u3067\u3059\u3002\u3053\u308c\u3089\u306e\u53d6\u308a\u7d44\u307f\u3092\u901a\u3057\u3066\u3001\u30c1\u30fc\u30e0\u5168\u4f53\u306e\u5e95\u4e0a\u3052\u3092\u56f3\u308a\u3001\u6301\u7d9a\u7684\u306a\u6210\u9577\u3092\u5b9f\u73fe\u3057\u3066\u3044\u304f\u3053\u3068\u304c\u91cd\u8981\u306a\u306e\u3067\u3059\u3002<\/p>\n<h3 id=\"i-18\">\u55b6\u696d\u90e8\u9580\u3068\u306e\u9023\u643a\u5f37\u5316\u306e\u65b9\u6cd5<\/h3>\n<p>\u55b6\u696d\u90e8\u9580\u3068\u9023\u643a\u3092\u5f37\u5316\u3057\u3001\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u5168\u4f53\u306eKPI\u9054\u6210\u5ea6\u3092\u9ad8\u3081\u308b\u306b\u306f\u3001\u3044\u304f\u3064\u304b\u306e\u52b9\u679c\u7684\u306a\u65b9\u6cd5\u304c\u3042\u308a\u307e\u3059\u3002\u307e\u305a\u3001\u55b6\u696d\u3068\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u306e\u76ee\u6a19\u3092\u5171\u6709\u3057\u3001\u4e21\u90e8\u9580\u304c\u540c\u3058\u65b9\u5411\u3092\u76ee\u6307\u3059\u3088\u3046\u306b\u610f\u8b58\u7d71\u4e00\u3092\u56f3\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\u56db\u534a\u671f\u3054\u3068\u306b\u58f2\u4e0a\u76ee\u6a19\u3092\u5171\u6709\u3057\u3001\u73fe\u72b6\u306e\u6570\u5024\u3084\u8ab2\u984c\u3092\u5171\u6709\u3059\u308b\u5b9a\u4f8b\u4f1a\u8b70\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u8a8d\u8b58\u306e\u30ba\u30ec\u3092\u306a\u304f\u3057\u3001\u9023\u643a\u3092\u30b9\u30e0\u30fc\u30ba\u306b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u6b21\u306b\u3001\u55b6\u696d\u90e8\u9580\u304b\u3089\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u7a4d\u6975\u7684\u306b\u53ce\u96c6\u3057\u3001\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u306e\u6d3b\u52d5\u306b\u53cd\u6620\u3055\u305b\u308b\u4f53\u5236\u3092\u6574\u3048\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u9867\u5ba2\u3078\u306e\u30d2\u30a2\u30ea\u30f3\u30b0\u5185\u5bb9\u3084\u6210\u7d04\u7387\u306e\u4f4e\u3044\u5546\u8ac7\u306e\u7279\u5fb4\u306a\u3069\u3092\u5171\u6709\u3057\u3066\u3082\u3089\u3046\u3053\u3068\u3067\u3001\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306e\u65b9\u6cd5\u3092\u6539\u5584\u3057\u3001\u3088\u308a\u8cea\u306e\u9ad8\u3044\u30ea\u30fc\u30c9\u3092\u55b6\u696d\u306b\u6e21\u3059\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002CRM\u30c4\u30fc\u30eb\u3092\u5c0e\u5165\u3057\u3001\u9867\u5ba2\u60c5\u5831\u3084\u5546\u8ac7\u306e\u9032\u6357\u72b6\u6cc1\u3092\u5171\u6709\u3059\u308b\u3053\u3068\u3082\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n<p>\u6700\u5f8c\u306b\u3001\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u62c5\u5f53\u8005\u3068\u55b6\u696d\u62c5\u5f53\u8005\u306e\u95a2\u4fc2\u6027\u3092\u826f\u597d\u306b\u4fdd\u3064\u305f\u3081\u306e\u65bd\u7b56\u3082\u91cd\u8981\u3068\u306a\u308a\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u5408\u540c\u306e\u7814\u4fee\u3084\u4ea4\u6d41\u4f1a\u306a\u3069\u3092\u958b\u50ac\u3057\u3001\u4e92\u3044\u306e\u696d\u52d9\u5185\u5bb9\u3078\u306e\u7406\u89e3\u3092\u6df1\u3081\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u5186\u6ed1\u306a\u9023\u643a\u3092\u5b9f\u73fe\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002\u6210\u529f\u4e8b\u4f8b\u3092\u5171\u6709\u3059\u308b\u5834\u3092\u8a2d\u3051\u308b\u3053\u3068\u3067\u3001\u30e2\u30c1\u30d9\u30fc\u30b7\u30e7\u30f3\u5411\u4e0a\u306b\u3082\u7e4b\u304c\u308a\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u53d6\u308a\u7d44\u307f\u3092\u901a\u3058\u3066\u3001\u55b6\u696d\u90e8\u9580\u3068\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u304c\u4e00\u4f53\u3068\u306a\u308a\u3001KPI\u9054\u6210\u306b\u5411\u3051\u3066\u5171\u306b\u9081\u9032\u3067\u304d\u308b\u7d44\u7e54\u4f5c\u308a\u3092\u76ee\u6307\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<h2 id=\"i-19\">\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u306b\u95a2\u3059\u308b\u3088\u304f\u3042\u308b\u7591\u554f<\/h2>\n<p>\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u3092\u5c0e\u5165\u3059\u308b\u306b\u3042\u305f\u3063\u3066\u3001\u69d8\u3005\u306a\u7591\u554f\u3092\u6301\u3064\u306e\u306f\u5f53\u7136\u306e\u3053\u3068\u3067\u3059\u3002KPI\u8a2d\u5b9a\u3084\u904b\u7528\u65b9\u6cd5\u3001\u52b9\u679c\u6e2c\u5b9a\u306a\u3069\u3001\u521d\u3081\u3066\u53d6\u308a\u7d44\u3080\u969b\u306b\u306f\u4e0d\u5b89\u306b\u611f\u3058\u308b\u90e8\u5206\u3082\u591a\u3044\u3067\u3057\u3087\u3046\u3002\u3053\u3053\u3067\u306f\u3088\u304f\u3042\u308b\u7591\u554f\u70b9\u306b\u7b54\u3048\u3001\u30b9\u30e0\u30fc\u30ba\u306b\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u3092\u59cb\u3081\u308b\u305f\u3081\u306e\u30d2\u30f3\u30c8\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n<p>\u7591\u554f\u3092\u62b1\u3048\u3084\u3059\u3044\u30dd\u30a4\u30f3\u30c8\u3068\u3057\u3066\u306f\u3001KPI\u306e\u8a2d\u5b9a\u65b9\u6cd5\u3084\u9069\u5207\u306a\u6570\u5024\u3001\u65e2\u5b58\u306e\u55b6\u696d\u6d3b\u52d5\u3068\u306e\u9023\u643a\u3001\u52b9\u679c\u7684\u306a\u30c4\u30fc\u30eb\u306e\u6d3b\u7528\u306a\u3069\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002\u3053\u308c\u3089\u306f\u591a\u304f\u306e\u4f01\u696d\u304c\u5c0e\u5165\u6642\u306b\u76f4\u9762\u3059\u308b\u8ab2\u984c\u3067\u3042\u308a\u3001\u89e3\u6c7a\u7b56\u3092\u4e8b\u524d\u306b\u77e5\u3063\u3066\u304a\u304f\u3053\u3068\u3067\u3001\u30b9\u30e0\u30fc\u30ba\u306a\u5c0e\u5165\u3068\u52b9\u679c\u7684\u306a\u904b\u7528\u3092\u5b9f\u73fe\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u4ee5\u4e0b\u3067\u3088\u304f\u3042\u308b\u8cea\u554f\u3068\u56de\u7b54\u3092\u901a\u3057\u3066\u3001\u5177\u4f53\u7684\u306b\u89e3\u8aac\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<h3 id=\"i-20\">\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u3067\u3088\u304f\u4f7f\u308f\u308c\u308bKPI\u3068\u306f\uff1f<\/h3>\n<p>\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u3067\u6210\u679c\u3092\u4e0a\u3052\u308b\u306b\u306f\u3001\u9069\u5207\u306aKPI\u8a2d\u5b9a\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002\u4e3b\u8981\u306aKPI\u3092\u7406\u89e3\u3057\u3001\u73fe\u72b6\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u3001\u6226\u7565\u3092\u6700\u9069\u5316\u3057\u3001\u58f2\u4e0a\u5411\u4e0a\u3078\u3068\u7e4b\u3052\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u307e\u305a\u3001\u91cd\u8981\u306aKPI\u306e\u4e00\u3064\u3068\u3057\u3066\u300c\u30a2\u30dd\u30a4\u30f3\u30c8\u30e1\u30f3\u30c8\u8a2d\u5b9a\u7387\u300d\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u898b\u8fbc\u307f\u5ba2\u3078\u306e\u63a5\u89e6\u6570\u306b\u5bfe\u3057\u3066\u3001\u5546\u8ac7\u8a2d\u5b9a\u306b\u81f3\u3063\u305f\u5272\u5408\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001100\u4ef6\u306e\u67b6\u96fb\u306710\u4ef6\u306e\u30a2\u30dd\u30a4\u30f3\u30c8\u304c\u53d6\u308c\u305f\u5834\u5408\u3001\u8a2d\u5b9a\u7387\u306f10%\u3067\u3059\u3002\u3053\u306e\u6570\u5024\u3092\u5411\u4e0a\u3055\u305b\u308b\u306b\u306f\u3001\u30c8\u30fc\u30af\u30b9\u30af\u30ea\u30d7\u30c8\u306e\u6539\u5584\u3084\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u7cbe\u5ea6\u5411\u4e0a\u304c\u6709\u52b9\u3067\u3059\u3002<\/p>\n<p>\u6b21\u306b\u3001\u300c\u5546\u8ac7\u5316\u7387\u300d\u3082\u91cd\u8981\u306a\u6307\u6a19\u3067\u3059\u3002\u3053\u308c\u306f\u3001\u7372\u5f97\u3057\u305f\u30a2\u30dd\u30a4\u30f3\u30c8\u306e\u3046\u3061\u3001\u5b9f\u969b\u306b\u5546\u8ac7\u306b\u9032\u3093\u3060\u5272\u5408\u3092\u8868\u3057\u307e\u3059\u3002\u4eee\u306b10\u4ef6\u306e\u30a2\u30dd\u30a4\u30f3\u30c8\u306e\u3046\u3061\u30015\u4ef6\u304c\u5546\u8ac7\u306b\u306a\u3063\u305f\u5834\u5408\u3001\u5546\u8ac7\u5316\u7387\u306f50%\u3068\u306a\u308a\u307e\u3059\u3002\u5546\u8ac7\u5316\u7387\u3092\u9ad8\u3081\u308b\u306b\u306f\u3001\u30a2\u30dd\u30a4\u30f3\u30c8\u7372\u5f97\u6642\u306e\u30d2\u30a2\u30ea\u30f3\u30b0\u5185\u5bb9\u306e\u5145\u5b9f\u3084\u3001\u9867\u5ba2\u30cb\u30fc\u30ba\u306b\u5408\u308f\u305b\u305f\u63d0\u6848\u6e96\u5099\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<p>\u3055\u3089\u306b\u3001\u300c\u53d7\u6ce8\u7387\u300d\u3082\u5fd8\u308c\u3066\u306f\u306a\u308a\u307e\u305b\u3093\u3002\u5546\u8ac7\u5168\u4f53\u306b\u5bfe\u3057\u3066\u3001\u6210\u7d04\u306b\u81f3\u3063\u305f\u5272\u5408\u3092\u793a\u3057\u3001\u4f8b\u3048\u307020\u4ef6\u306e\u5546\u8ac7\u304b\u30894\u4ef6\u53d7\u6ce8\u3057\u305f\u5834\u5408\u3001\u53d7\u6ce8\u7387\u306f20%\u3067\u3059\u3002\u53d7\u6ce8\u7387\u5411\u4e0a\u306b\u306f\u3001\u52b9\u679c\u7684\u306a\u30af\u30ed\u30fc\u30b8\u30f3\u30b0\u624b\u6cd5\u306e\u7fd2\u5f97\u3084\u3001\u9867\u5ba2\u3068\u306e\u4fe1\u983c\u95a2\u4fc2\u69cb\u7bc9\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n<p>\u3053\u308c\u3089\u306eKPI\u3092\u7d99\u7d9a\u7684\u306b\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3057\u3001\u6539\u5584\u7b56\u3092\u8b1b\u3058\u308b\u3053\u3068\u3067\u3001\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u5411\u4e0a\u3092\u5b9f\u73fe\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<h3 id=\"i-21\">KPI\u6539\u5584\u306e\u305f\u3081\u306b\u3059\u3079\u304d\u30a2\u30af\u30b7\u30e7\u30f3\u306f\uff1f<\/h3>\n<p>\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u306eKPI\u6539\u5584\u306b\u306f\u3001\u5177\u4f53\u7684\u306a\u30a2\u30af\u30b7\u30e7\u30f3\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u307e\u305a\u3001\u73fe\u72b6\u306eKPI\u3092\u628a\u63e1\u3057\u3001\u76ee\u6a19\u3068\u306e\u30ae\u30e3\u30c3\u30d7\u3092\u660e\u78ba\u5316\u3057\u307e\u3057\u3087\u3046\u3002\u4f8b\u3048\u3070\u3001\u5546\u8ac7\u5316\u7387\u304c\u76ee\u6a19\u306e10%\u306b\u5bfe\u3057\u3001\u73fe\u72b65%\u3067\u3042\u308c\u3070\u30015%\u306e\u6539\u5584\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n<p>\u6b21\u306b\u3001\u30ae\u30e3\u30c3\u30d7\u3092\u57cb\u3081\u308b\u305f\u3081\u306e\u5177\u4f53\u7684\u306a\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u691c\u8a0e\u3057\u307e\u3059\u3002\u5546\u8ac7\u5316\u7387\u306e\u6539\u5584\u3067\u3042\u308c\u3070\u3001\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306e\u5f37\u5316\u304c\u6709\u52b9\u3067\u3059\u3002MA\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3057\u3001\u9867\u5ba2\u306b\u5408\u308f\u305b\u305f\u9069\u5207\u306a\u60c5\u5831\u3092\u914d\u4fe1\u3059\u308b\u3053\u3068\u3067\u3001\u8cfc\u8cb7\u610f\u6b32\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3057\u3001\u9867\u5ba2\u306e\u884c\u52d5\u5c65\u6b74\u306b\u57fa\u3065\u3044\u305fOne to One\u30e1\u30fc\u30eb\u914d\u4fe1\u306a\u3069\u3082\u6709\u52b9\u3067\u3059\u3002\u5177\u4f53\u7684\u306a\u65bd\u7b56\u4f8b\u3068\u3057\u3066\u3001\u30ea\u30fc\u30c9\u7372\u5f97\u5f8c3\u65e5\u4ee5\u5185\u306b\u3001\u9867\u5ba2\u306e\u8ab2\u984c\u89e3\u6c7a\u306b\u5f79\u7acb\u3064\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u3092\u9001\u4ed8\u3057\u30017\u65e5\u5f8c\u306b\u306f\u96fb\u8a71\u3067\u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7\u3059\u308b\u3001\u3068\u3044\u3063\u305f\u30b7\u30ca\u30ea\u30aa\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u304c\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u3055\u3089\u306b\u3001PDCA\u30b5\u30a4\u30af\u30eb\u3092\u56de\u3059\u3053\u3068\u3082\u91cd\u8981\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\u6708\u306b\u4e00\u5ea6KPI\u306e\u9032\u6357\u3092\u78ba\u8a8d\u3057\u3001\u76ee\u6a19\u9054\u6210\u306b\u8fd1\u3065\u3044\u3066\u3044\u306a\u3044\u5834\u5408\u306f\u3001\u65bd\u7b56\u5185\u5bb9\u306e\u898b\u76f4\u3057\u3092\u884c\u3044\u307e\u3057\u3087\u3046\u3002A\/B\u30c6\u30b9\u30c8\u3092\u5b9f\u65bd\u3057\u3001\u52b9\u679c\u7684\u306a\u30e1\u30fc\u30eb\u4ef6\u540d\u3084\u672c\u6587\u306e\u5185\u5bb9\u3092\u691c\u8a3c\u3059\u308b\u3053\u3068\u3082\u6709\u52b9\u3067\u3059\u3002<\/p>\n<p>\u3053\u308c\u3089\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u7d99\u7d9a\u7684\u306b\u5b9f\u8df5\u3059\u308b\u3053\u3068\u3067\u3001\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u306eKPI\u3092\u6539\u5584\u3057\u3001\u58f2\u4e0a\u5411\u4e0a\u306b\u7e4b\u3052\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h2 id=\"i-22\">\u307e\u3068\u3081\uff1a\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u3067\u6210\u679c\u3092\u51fa\u3059\u305f\u3081\u306eKPI\u8a2d\u5b9a\u306e\u79d8\u8a23<\/h2>\n<p>\u4eca\u56de\u306f\u3001\u55b6\u696d\u6d3b\u52d5\u306e\u52b9\u7387\u5316\u3084\u58f2\u4e0a\u5411\u4e0a\u3092\u76ee\u6307\u3057\u3066\u3044\u308b\u65b9\u306b\u5411\u3051\u3066\u3001<br \/>\n\u2013 \u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u306eKPI\u8a2d\u5b9a\u65b9\u6cd5<br \/>\n\u2013 KPI\u904b\u7528\u306e\u30dd\u30a4\u30f3\u30c8<br \/>\n\u2013 \u6210\u529f\u4e8b\u4f8b<br \/>\n\u4e0a\u8a18\u306b\u3064\u3044\u3066\u3001\u89e3\u8aac\u3057\u3066\u304d\u307e\u3057\u305f\u3002<br \/>\n\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u3067\u6210\u679c\u3092\u4e0a\u3052\u308b\u306b\u306f\u3001\u9069\u5207\u306aKPI\u8a2d\u5b9a\u3068\u904b\u7528\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002\u8a2d\u5b9a\u3057\u305fKPI\u3092\u5b9a\u671f\u7684\u306b\u898b\u76f4\u3057\u3001\u6539\u5584\u3057\u3066\u3044\u304f\u3053\u3068\u3067\u3001\u3088\u308a\u52b9\u679c\u7684\u306a\u55b6\u696d\u6d3b\u52d5\u3092\u5b9f\u73fe\u3067\u304d\u307e\u3059\u3002\u3082\u3057\u304b\u3057\u305f\u3089\u3001KPI\u8a2d\u5b9a\u3084\u904b\u7528\u306b\u8ab2\u984c\u3092\u611f\u3058\u3066\u3044\u308b\u65b9\u3082\u3044\u308b\u3067\u3057\u3087\u3046\u3002<br \/>\n\u3057\u304b\u3057\u3001\u73fe\u72b6\u3092\u628a\u63e1\u3057\u3001\u6539\u5584\u7b56\u3092\u5b9f\u884c\u306b\u79fb\u3059\u3053\u3068\u3067\u3001\u5fc5\u305a\u6210\u679c\u306f\u3064\u3044\u3066\u304d\u307e\u3059\u3002\u5c0f\u3055\u306a\u4e00\u6b69\u3092\u8e0f\u307f\u51fa\u3059\u3053\u3068\u304c\u3001\u5927\u304d\u306a\u6210\u679c\u306b\u3064\u306a\u304c\u308b\u306e\u3067\u3059\u3002\u4eca\u307e\u3067\u57f9\u3063\u3066\u304d\u305f\u7d4c\u9a13\u3084\u77e5\u8b58\u306f\u3001\u5fc5\u305a\u3042\u306a\u305f\u306e\u5f37\u307f\u306b\u306a\u308a\u307e\u3059\u3002<br \/>\n\u305d\u306e\u5f37\u307f\u3092\u6d3b\u304b\u3057\u3001KPI\u8a2d\u5b9a\u30fb\u904b\u7528\u3092\u901a\u3057\u3066\u3001\u66f4\u306a\u308b\u6210\u9577\u3092\u76ee\u6307\u3057\u307e\u3057\u3087\u3046\u3002\u5177\u4f53\u7684\u306aKPI\u8a2d\u5b9a\u65b9\u6cd5\u3084\u6210\u529f\u4e8b\u4f8b\u3092\u53c2\u8003\u306b\u3001\u305c\u3072\u3001\u3042\u306a\u305f\u306e\u7d44\u7e54\u306b\u5408\u3063\u305fKPI\u3092\u8a2d\u5b9a\u3057\u3001\u904b\u7528\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002\u304d\u3063\u3068\u3001\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u3067\u5927\u304d\u306a\u6210\u679c\u3092\u4e0a\u3052\u3089\u308c\u308b\u306f\u305a\u3067\u3059\u3002<\/p>\n<p>\u304a\u3059\u3059\u3081<a href=\"https:\/\/emeao.jp\/guide\/post-51267\/\">\u30d3\u30b8\u30cd\u30b9\u30de\u30c3\u30c1\u30f3\u30b0\u30b5\u30a4\u30c8<\/a>\u306f\u3053\u3061\u3089<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u300c\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u3092\u5c0e\u5165\u3057\u305f\u3082\u306e\u306e\u3001\u306a\u304b\u306a\u304b\u6210\u679c\u304c\u51fa\u306a\u3044\u2026\u300d\u3068\u60a9\u3093\u3067\u3044\u307e\u305b\u3093\u304b\u3002\u9069\u5207\u306aKPI\u3092\u8a2d\u5b9a\u3067\u304d\u3066\u3044\u306a\u3044\u3053\u3068\u304c\u539f\u56e0\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002 \u300cKPI\u306f\u306a\u3093\u3068\u306a\u304f\u8a2d\u5b9a\u3057\u305f\u3051\u308c\u3069\u3001\u3053\u308c\u3067\u672c\u5f53\u306b\u826f\u3044\u306e\u304b\u4e0d\u5b89\u2026\u300d\u3068\u3044\u3046\u65b9\u3082\u3044\u308b\u3067 &#8230; 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property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u3010\u4fdd\u5b58\u7248\u3011\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u306eKPI\u8a2d\u5b9a\u65b9\u6cd5\u3068\u904b\u7528\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u8a73\u3057\u304f\u7d39\u4ecb\uff01 - IKKATSU\u304a\u5f79\u7acb\u3061\u30b3\u30e9\u30e0\" \/>\n<meta property=\"og:description\" content=\"\u300c\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u3092\u5c0e\u5165\u3057\u305f\u3082\u306e\u306e\u3001\u306a\u304b\u306a\u304b\u6210\u679c\u304c\u51fa\u306a\u3044\u2026\u300d\u3068\u60a9\u3093\u3067\u3044\u307e\u305b\u3093\u304b\u3002\u9069\u5207\u306aKPI\u3092\u8a2d\u5b9a\u3067\u304d\u3066\u3044\u306a\u3044\u3053\u3068\u304c\u539f\u56e0\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002 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